Consistent user experience
Cost-saving and improved security
Both for B2B and B2C
KEY FEATURES ON A CIAM SOLUTION
When the customer authenticates themselves with several factors beyond the traditional username and password, security will increase.
Examples of factors are logging in using a one-time code sent by SMS/email or a fingerprint.
A CIAM solution must be scaled to millions of users and maintain a short response time in times of extra pressure, such as during campaigns.
With Single Sign-On (SSO), the customer automatically gets access to other assigned applications when logging on to one of the company's applications.
Examples of external suppliers that the CIAM solution can be linked to for verifying the customer's identity range from Facebook and Google to BankID and Vipps.
All user information across all applications is gathered in one place, and it is easy to grant/revoke access.
This is also valuable for analytics and further developing the customer journey and for helping meet privacy requirements.
Identity Proofing & eID
The identity proofing concept is a one-time process for verifying a user's identity against a trusted identity provider. Tools for identity verification are, for example, BankID, Vipps, or NemID. Once a user's identity has been proven, that user is authenticated directly to the IAM solution. After this, authentication will be frictionless and cost-effective.
Less friction improves conversion
"Everyone" shops online, but every e-commerce experience isn't equally good. Once the items are added to your cart, and you're ready to pay, there's a big difference in how quickly your online store allows you to move on.
But if the ideal CIAM system asks as few questions as possible, where should the necessary information about the customer be collected? How to make sure that the customer is who they claim to be?