Prevent fraud with Cloudworks Identity Proofing

We believe there is a need to require new users of a digital service to proof their identity to prevent fraud. At the same time as more digital services are being made available to customers - also for partners within B2B, online fraud dominates the news.

Gartner predicts that by 2022, 80 % of the organizations will be using identity proofing as part of their onboarding workflows. This is an increase from approximately 30 % today.* In Norway BankID has been accepted as the standard for secure authentication, and Vipps is well on its way towards a similar position.

What is Cloudworks Identity Proofing?

→ Cloudworks Identity Proofing ensures that only users that have provided verifiable identity information are provided access.

The concept of Identity Proofing means a one-time process to verify the identity of a user against a trusted Identity Provider. There are several other vendors in the market that offer Identity Proofing tools such as Onfido, Signicat and Buypass. Rather than competing with these solutions, our service combines accepted Identity Proofing methods such as BankID, Vipps or the danish NEMID with our customers IAM-solutions.

Our integration ensures that:

→ The right users must proof their identity – usually upon first logon
→ The user profile is enriched with verified information such as SSN and home address

Once a users’ identity has been proofed, this user authenticates directly to the IAM-solution. After this, the authentication will be frictionless and cost-effective.

Why digitalize the onboarding of new users?

The company can rely on that successfully onboarded users have provided trustworthy information. This enables scenarios based on fully digitalized onboarding. For example, employees can sign up for access to their apps and services upon onboarding without having to meet up in person.

The same applies for external users in B2B or B2C scenarios, especially where there is no direct payment involved (as payment solution themselves provide a means of Identity Proofing). For example, where end-users are supposed to provide information or order goods and services.

Another obvious result of digitalized onboarding is efficiency, as the entire process is automated. It’s faster and a lot cheaper than manual verification.