Customer Identity is the foundation for modern loyalty
Identity defines how customers access services and how trust is maintained.
Building blocks for a successful digital customer experience
We help design and implement customer identity architectures that support secure, scalable and connected customer experiences.
Identity Foundation
Customer Identity & Access Management (CIAM)
Identity Verification
Trust & Regulatory Control
Fraud & Trust Protection
Consent & Preference Management
Customer value & transactions
Customer Data & Personalization
Payment
When do you need a stronger customer identity foundation?
Customer identity matters more as digital journeys become more connected and complex across systems and partners.
Customer identities are fragmented across systems
Loyalty depends on partner or ecosystem collaboration
Access depends on relationships, not just individual accounts
Consent and customer trust are becoming harder to manage
CIAM as the connective layer
Customer Identity and Access Management (CIAM) connects customer identity across registration, login, consent, loyalty, customer data, and payments in a secure and scalable way.
How Cloudworks helps
Advisory and architecture
We design identity architectures for customer journeys, loyalty, and ecosystems that support your business goals and scale over time.
CIAM and integration design
We design and implement CIAM solutions across registration, login, consent, loyalty, customer data, and related services.
Authorization and relationship models
We design access and entitlement models for households, delegated users, memberships, subscriptions, and partner ecosystems.
Implementation and continuous improvement
We support implementation and ongoing development so your identity solutions stay secure, manageable, and ready to evolve.
Support complex customer relationships
Customer relationships are rarely one-to-one. They often span households, shared accounts, delegated access, partner networks, and organizations. We design identity models that help you manage access securely and at scale.
Typical use cases
Household and family sharing
Delegated access
Membership and subscription-based access
Partner and coalition loyalty ecosystems
Norway's largest travel agency streamlines login with Auth0 by Okta
Norway’s leading travel agency, Berg-Hansen, modernized its login with Auth0 by Okta and Cloudworks, achieving a more secure and seamless customer experience.
We’re really happy with the outcome. Managing customer identities and authentication is now easier, more secure, and much more modern – exactly what we were aiming for.
Robert Grefstad, Head of Software Development at Berg-Hansen
FAQ
Customer identity is the foundation for how users register, log in, give consent, access services, and interact across loyalty experiences. It helps connect the customer journey securely and consistently across platforms, brands, and touchpoints.
When loyalty programs span multiple brands or partners, identities need to move securely and consistently between organizations. Identity helps enable trusted data exchange, smoother customer experiences, and clearer control over access, consent, and entitlements.
Customer Identity & Access Management (CIAM) helps loyalty programs manage registration, authentication, profile data, consent, and connected customer journeys more securely. It also makes it easier to support scalable integrations with loyalty platforms, customer data, and other digital services.
Cloudworks helps organizations design and implement modern customer identity architectures. That includes CIAM, identity-related integrations, delegated access models, and solutions that support loyalty ecosystems, customer relationships, and secure digital growth.
Ready to build stronger digital customer relationships?
Book a short meeting to explore how customer identity can support secure customer journeys, loyalty ecosystems, delegated access, and more connected digital experiences.
